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Unique Selling Point + A Little Lie Will Up Your App’s Market Value


If You Resist Hyping Up Your App, You Effectively Lower Its Market Value. Every other app developer swindles – a little – and tells their users how extraordinary their app is. In order for your app to stay competitive, you really can’t remain perfectly honest about it. It is important to hype up your app even though you know, in reality, your app does not exactly perform to its hype.

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Every competing app in the same category usually has a unique selling point (USP) that attempts to differentiate itself. Source: play.google.com

Develop your app’s Unique Selling Point (USP) and hype it up relentlessly. This is an especially important undertaking if your app is fighting for survival in the red ocean full of similar apps.

Consider racing game apps. Every game claims to have the most amazing tracks, the best power slides and the highest performance racing action. Each has a USP which is pretty much hyped up. See examples below, with USPs in italics:

Eye-popping, visually amazing tracks
Astonishing physics
brings chaos to another level
Probably the best power slides in the world
Some of the highest performance racing action ever seen
The most critically-acclaimed racing simulation.
The most vibrant, super-charged racing game you’ve ever seen.

If you are thinking of developing another racing game app or any app that already has competition, you need to think about and create the app’s USP. Then hype it up.

See also: Convince Your App Users By Distorting Their Reality

Featured art: www.swoboda-co.de

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