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How to Color Your In-App Purchase Button for Your Target Users

An effective Call-to-Action (CTA) button relies on four crucial criteria – Placement, Shape, Message and Color. Assuming we have great button placement, the perfect button shape and a hard-to-resist CTA message embedded in our button. How should we color the button? In this article, we consider an app’s CTA button – the in-app purchase button […]

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2013: The Year Mobile Apps Surpass That Of Desktop Apps

Software developers are fast turning from desktop applications to mobile apps. A survey conducted by Appcelerator indicates that smaller companies find investing in mobile app development to be financially more feasible than investing in developing desktop apps. Out of all the software enterprise leaders who took part in the survey, 87% opined that software development […]

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