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MobileApps.com is For Sale!

MobileApps.com is shutting down and selling the domain name. We are entertaining SERIOUS 6-figure offers only, so please email to alvin[at]mobileads.com Please include your company’s info and offer price. Thank you.

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Pay-What-You-Want In-App Purchase Results in Higher Earnings

The Android app, Easy Contact Sync, is a contact backup tool that allows you to back up your phone contacts to its SD card and a range of cloud-based storage. This app has a Pay-What-You-Want (PWYW) in-app purchase as shown in the following series of images (courtesy of Paradise Android): Figure 1: In-app purchase dialog […]

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How to Color Your In-App Purchase Button for Your Target Users

An effective Call-to-Action (CTA) button relies on four crucial criteria – Placement, Shape, Message and Color. Assuming we have great button placement, the perfect button shape and a hard-to-resist CTA message embedded in our button. How should we color the button? In this article, we consider an app’s CTA button – the in-app purchase button […]

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