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Price Discrimination Increases Your App Revenue because you are effectively tailoring your app’s price to different segments of users. You may be able to price your app at $4.99 in the US and other wealthy nations, but sales would be very limited if the same price is applied to Third World countries. So implementing dissimilar […]
The Android app, Easy Contact Sync, is a contact backup tool that allows you to back up your phone contacts to its SD card and a range of cloud-based storage. This app has a Pay-What-You-Want (PWYW) in-app purchase as shown in the following series of images (courtesy of Paradise Android): Figure 1: In-app purchase dialog […]
Your app description page is not an app description page at all. It’s an app marketing page and you, the developer, are the salesman trying to get people to download your app. Since you can’t market to your potential users in person, pitching the value of your app in the app description page is the […]
“I can’t live without my phone.” Nothing could be further from the truth. In reality, we can’t live without our Facebook, Twitter, Instagram and Candy Crush Saga. Ah, mobile apps. They are everywhere and they permeate every single facet of our lives. From shaking us up at dawn, to revealing where the best cup of […]
Samsung may be selling its Galaxy S phones and Galaxy tabs to the world, but it is making zilch in China and the company is not happy about it. Differentiation in China. China wants Internet censorship. Google doesn’t want to be evil. So, Google’s trouble with China ended up with the former’s celebrated mobile platform […]
An effective Call-to-Action (CTA) button relies on four crucial criteria – Placement, Shape, Message and Color. Assuming we have great button placement, the perfect button shape and a hard-to-resist CTA message embedded in our button. How should we color the button? In this article, we consider an app’s CTA button – the in-app purchase button […]
Should we judge a book by its cover? Of course not, but we app users are fond of doing just that. Apps with stunning icons secure a second or third glance from us. They gain clicks and are downloaded. Call us shallow, but we equate a great-looking app icon with an equally wonderful app. That’s […]